Felita Tania
FemaleBD ManagerLive in IndonesiaNationality Indonesia
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Work experience
Head of Digital Business & Partnership (LOKET & LOKET SCREEN)
Gojek
2022.01-Current(3 years)
(2 tahun 1 bulan)
-Leading a cross-functional team of 15 members across various divisions
including digital business, marketing, partnership & sponsorship
-Spearheading strategic initiatives to establish innovative revenue streams
by creating impactful Loket digital campaigns with event organizers, bank
partners, and brands
-Pioneering data-driven strategies to capitalize on evolving digital trends,
enhancing Loket's competitiveness and market presence
Portfolio
-Contributed on 33% of total company's gross profit for H1 2023
-40% of gross profit contributed comes from new revenue stream under digital
business
-Collaborated with 20+ prominent and medium-scale event promoters, 5+
major bank partners, 5+ brands, and many other institutions
1 tahun 10 bulan
LOKET & GOTIX Program Lead
Merajut Mimpi
Mei 2022 - Desember 2022 (8 bulan)
Leading LOKET & GoTix program for B2B (event creator/cinema provider) and
B2C (LOKET & GoTix users)
•Create strategic plan, organize and monitor campaign/program & partnership
to achieve LOKET & GoTix revenue target.
•Handle business deals with cinema provider, event creators, and many brand
partners.
•Build good relationship & partner with aggregator and clients to increase
LOKET & GoTix inventory.
•Collaborate with many stakeholders to create strategic program.
•Initiate improvement in app UI/UX & system with product team.
GOTIX Business Development / Program
GoTix and Loket are ticketing service platform under Gojek Entertainment
Group. My role is to be a business development manager at GoTix.
•Create strategic plan, organize and monitor campaign/program & partnership
to achieve GoTix revenue target.
•Build good relationship & partner with aggregator and clients to increase
GoTix inventory.
•Collaborate with many stakeholders to create strategic program.
•Initiate improvement in app UI/UX & system with product team.
•Managed to increase GMV of entertainment inventories even in pandemic
situation
550% GMV uplift on Lebaran Sale 2021
290% GMV uplift on 12.12 (2021)
Co-Founder & Growth Manager
Jet
Merajut Mimpi is a non-profit community that guides under-privileged
youngsters from all around Indonesia to find & develop their career.
Understanding the problem of many youngsters that did not have the
opportunity or privileged to learn about career knowledge, Merajut Mimpi is the
solution to the problem.
Started with 3 persons, Merajut Mimpi team has grown into dozens of people.
In just less than 2 months of our existence in social media, we had gathered
around 50 committed community members to join our 5-month-program. Our
first webinar has also been a success with 100 registrants in just one month of
existence.
Our very first Festival Merajut Mimpi (2-day career conference) has been
conducted with >700 registrants from all over Indonesia, with 30 session
in 2 days and more than 35 career experts, professionals, consultants,
entrepreneurs from various well-known companies.
•Responsible in all Merajut Mimpi's program, especially in Growth team.
•Growing Merajut Mimpi user base through digital campaign (social media) and
community's program (events and other program).
•Currently building Merajut Mimpi MVP.
Portfolio: IG @MerajutMimpi.id
E-commerce Marketing
Oktober
Develop and execute digital marketing strategies for brand
in various e-commerce platform, including Shopee, Lazada, Tokopedia,
JDID, and many more. Communicate with brand and e-commerce platforms
regarding many stuffs related to marketing plan and operations.
Portfolio:
1. Previously, I handled Senka (No. 1 Facial Wash brand in Japan for 11consecutive years) online official store for 10 months at various platforms.
2. Handled marketing stuff for Y.O.U Makeups (local skincare & makeupbrand) online official store. Managed to make Y.O.U Makeups Official Store at
Shopee to be on TOP 5 GMV - Beauty & Skincare category for Shopee Mall
brands at 9.9, 10.10, 11.11 & 12.12 campaign 2020.
Internal Digital Media
PT KARACOCO NUCIFERA PRATAMA
Desember 2018 - Oktober 2019 (11 bulan)
Being transferred from PT Karacoco Nucifera Pratama to its holding company,
Sambu Group (brand: KARA).
Working here as internal digital media: creating framework for digital media,
handling and producing contents for website, social media, etc.
Product Development
Victory Kids Bimbel
Januari 2018 - April 2018 (4 bulan)
part
Rencanamu
Educational experience
Surya
Technopreneurship
Certificates
Business Development: Strategic
Planning
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