Felita Tania

FemaleBD ManagerLive in IndonesiaNationality Indonesia
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Work experience

Head of Digital Business & Partnership (LOKET & LOKET SCREEN)

Gojek
2022.01-Current(3 years)
(2 tahun 1 bulan) -Leading a cross-functional team of 15 members across various divisions including digital business, marketing, partnership & sponsorship -Spearheading strategic initiatives to establish innovative revenue streams by creating impactful Loket digital campaigns with event organizers, bank partners, and brands -Pioneering data-driven strategies to capitalize on evolving digital trends, enhancing Loket's competitiveness and market presence Portfolio -Contributed on 33% of total company's gross profit for H1 2023 -40% of gross profit contributed comes from new revenue stream under digital business -Collaborated with 20+ prominent and medium-scale event promoters, 5+ major bank partners, 5+ brands, and many other institutions 1 tahun 10 bulan

LOKET & GOTIX Program Lead

Merajut Mimpi
Mei 2022 - Desember 2022 (8 bulan) Leading LOKET & GoTix program for B2B (event creator/cinema provider) and B2C (LOKET & GoTix users) •Create strategic plan, organize and monitor campaign/program & partnership to achieve LOKET & GoTix revenue target. •Handle business deals with cinema provider, event creators, and many brand partners. •Build good relationship & partner with aggregator and clients to increase LOKET & GoTix inventory. •Collaborate with many stakeholders to create strategic program. •Initiate improvement in app UI/UX & system with product team. GOTIX Business Development / Program GoTix and Loket are ticketing service platform under Gojek Entertainment Group. My role is to be a business development manager at GoTix. •Create strategic plan, organize and monitor campaign/program & partnership to achieve GoTix revenue target. •Build good relationship & partner with aggregator and clients to increase GoTix inventory. •Collaborate with many stakeholders to create strategic program. •Initiate improvement in app UI/UX & system with product team. •Managed to increase GMV of entertainment inventories even in pandemic situation 550% GMV uplift on Lebaran Sale 2021 290% GMV uplift on 12.12 (2021)

Co-Founder & Growth Manager

Jet
Merajut Mimpi is a non-profit community that guides under-privileged youngsters from all around Indonesia to find & develop their career. Understanding the problem of many youngsters that did not have the opportunity or privileged to learn about career knowledge, Merajut Mimpi is the solution to the problem. Started with 3 persons, Merajut Mimpi team has grown into dozens of people. In just less than 2 months of our existence in social media, we had gathered around 50 committed community members to join our 5-month-program. Our first webinar has also been a success with 100 registrants in just one month of existence. Our very first Festival Merajut Mimpi (2-day career conference) has been conducted with >700 registrants from all over Indonesia, with 30 session in 2 days and more than 35 career experts, professionals, consultants, entrepreneurs from various well-known companies. •Responsible in all Merajut Mimpi's program, especially in Growth team. •Growing Merajut Mimpi user base through digital campaign (social media) and community's program (events and other program). •Currently building Merajut Mimpi MVP. Portfolio: IG @MerajutMimpi.id

E-commerce Marketing

Oktober
Develop and execute digital marketing strategies for brand in various e-commerce platform, including Shopee, Lazada, Tokopedia, JDID, and many more. Communicate with brand and e-commerce platforms regarding many stuffs related to marketing plan and operations. Portfolio: 1. Previously, I handled Senka (No. 1 Facial Wash brand in Japan for 11consecutive years) online official store for 10 months at various platforms. 2. Handled marketing stuff for Y.O.U Makeups (local skincare & makeupbrand) online official store. Managed to make Y.O.U Makeups Official Store at Shopee to be on TOP 5 GMV - Beauty & Skincare category for Shopee Mall brands at 9.9, 10.10, 11.11 & 12.12 campaign 2020.

Internal Digital Media

PT KARACOCO NUCIFERA PRATAMA
Desember 2018 - Oktober 2019 (11 bulan) Being transferred from PT Karacoco Nucifera Pratama to its holding company, Sambu Group (brand: KARA). Working here as internal digital media: creating framework for digital media, handling and producing contents for website, social media, etc.

Product Development

Victory Kids Bimbel
Januari 2018 - April 2018 (4 bulan)

part

Rencanamu

Educational experience

Surya

Technopreneurship

Certificates

Business Development: Strategic Planning
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