
Guilherme
Director or CEO
Male56 y/oCEO/President/General Manager/COO/Other senior management/Vice President/Deputy General Manager/Head of branch/representative office/Assistant General Manager/General Assistant (Executive Level)/Secretary to the Board/VP of Operations/Chief Operating Officer/Corporate asset/fund management/Financial Advisor/Consulting Director/Consulting Project Manager/Strategic Planning/Management/Consultant/Financial Consultant/Other consulting/research positions/Executive Director/University teacher/professor/Special Education Teacher/Teacher/Sales representative/Customer Representative/Key Account Sales/BD Manager/Channel Manager/Account Manager/Business Manager/Supervisor/Commercial Director/Sales Director/Regional Sales Director/Key Account Sales Management/City Manager/General Manager of Sales/Vice President of Sales/Country Manager/Sales Operations/Sales business analysis/Channel Director/Account Director/Sales Manager/Supervisor/Regional Sales Manager/SupervisorLive in BrazilNationality Brazil
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Summary
• Over 30 years of executive leadership experience across banks, asset management firms, private and public companies’ CEO, consulting firms, and corporate restructuring processes. Serves as Board Member and Advisory Board Member, leading capital raising initiatives, investment decision-making processes, corporate governance enhancement, and strategic planning/execution with operational improvement focus.
• Directed turnarounds, M&A transactions, IPOs, capital restructuring, structured finance operations and asset management. Structured complex deals generating significant capital and efficiency gains through sustainable growth. Proven ability to mobilize and lead cross-functional teams oriented by results and value creation.
• As an entrepreneur, founded and led companies in financial services, strategic consulting, and corporate finance sectors. Serves as Faculty Fellow at INSPER, teaching and directing Executive Education programs.
• Developed and executed balanced strategies integrating sustainable growth, innovation, optimal capital structure, and operational efficiency.
Work experience
Advisory Board Member of Castelo Alimentos
Castelo Alimentos
2020.01-Current(5 years)
Advisory Board Member
Advisory Board Member of Bankok Securitizadora
Bankok Securitizadora
2021.05-Current(4 years)
Advisory Board Member
Director
INSPER Angels
2022.01-Current(3 years)
Insper's start-up investment ecosystem and
Innovation Hub (8.2% of the resources allocated to start-ups in Brazil went to Insper's ecosystem)
Fellow Professor
Insper
2015.01-Current(10 years)
coordinator and professor of Executive Education Programs
Advisory Board Member of TS INFRA Electrical Meters
TS INFRA Electrical Meters
2023.10-2024.08(a year)
Advisory Board Member
Advisory Board Member of Classy Brands
Classy Brands
2023.09-2024.08(a year)
Advisory Board Member
Member of the Board of Directors and Strategy Committee
Toshiba TSEA Energia
2020.01-2024.01(4 years)
Board Member
Partner
FRAM Capital
2023.01-2024.01(a year)
asset manager with investments in special situations, club deals, and M&A
Partner
FRAM Capital
2020.03-2023.04(3 years)
Partner
Founding Partner
Doxa Partners
2014.01-2022.01(8 years)
Turnaround, fund investments, private equity
Fiscal Council Alternate Member
Gol LInhas Aereas
2020.04-2021.04(a year)
Fiscal Council Alternate Member
Advisory Board Member
Galena Pharma
2019.05-2020.11(2 years)
Advisory Board Mamber, Galena Farmacêutica (2016-2019).
CMO Leadership Team of the Transformation Program
Galena Pharma
2016.01-2019.01(3 years)
implementation of a turnaround program that doubled revenues and increased EBITDA in 3 years for an Active
Pharmaceutical Ingredients (API) company
Member of the Board of Directors
Governança Brasil GovBr S.A.
2015.02-2015.08(7 months)
Advisory Board
Member (Nov/2014 to Jan/2015)
Founding Partner
FRAM Capital Asset Management
2008.01-2012.01(4 years)
Conception, design of the strategic plan and
part of the group of founders that led the financial start-up to reach R$ 1 billion of assets under management
in 4 years and over R$ 4 billion after 10 years (macro funds, pension, equities, credit, exclusives, private equityand financial advisory). He has worked in management, fundraising, M&A initiatives related to the company
itself, structuring of special situations, club deals, private equity and advisory. He has led the identification and
execution of investments for clients and proprietary capital, M&A transactions and company restructuring.
Executive Director of Investment Banking
Banco Santander
2004.01-2008.01(4 years)
Responsible for origination and
execution of M&A and Equity Capital Markets. He has led several M&A mandates, IPO processes, credit
recovery for the bank's proprietary investments. Superintendence of Value Added Services (~R$ 1 billion inrevenue), managed internal restructuring process in the retail bank: management and strategy for bank fees,
checking account products (3.5 MM customers), payroll, customer acquisition strategy, statements, checks,
debit card, INSS, IPVA, income tax statement. Leader of the development and implementation of the 5-year
strategic plan of the Wholesale Bank. Leader of the development of the strategic planning of the Retail Bank,
defining the new business model by segment. Head of Products and Marketing at Social Security leading the
process of raising reserves from R$ 1.6 to 2.1 billion. Member of the group of "Top 30 Executives of Wholesale
Banking".
Founding partner, Doxa (2004). Strategic management consulting and financial advisory. Design, implementation
and ramp-up of the Fernando Henrique Cardoso Institute (iFHC). Responsible for the turnaround of the
agribusiness business unit of a Brazilian engineering group.
Associate Partner (AP) partner at McKinsey & Company
McKinsey & Company
1995.01-2003.01(8 years)
Strategic consulting of senior
management (growth strategy, entry strategy, regulatory strategy operations, logistics, efficiency/costreduction, sales, marketing, pricing strategy, organization) in different industries (energy, telecom, consumer
goods, retail, banking, credit cards, steel and automotive). Some projects under leadership include:
• Turnaround with cost reduction, redefinition of the product portfolio through market segmentation,
innovation and testing of new product concepts, brand repositioning for a leading multinational company in
consumer goods controlled by a Private Equity fund.
• Design and implementation of the pricing strategy for a large beverage producer in Brazil.
• Reorganization of the sales area, Key Account Management (KAM), compensation policy and incentives for a
large producer of consumer food goods in preparation for the company's sale process.
• Design of the strategy for the entry into Brazil of a multinational retailer through acquisitions or greenfield.
• Commercial strategy and product development for energy distributor.
• Development and implementation of the regulatory strategy and regulatory area of a Brazilian company with
different business units in telecommunications. Operational improvement and redefinition of the business
portfolio by designing and implementing a business unit spin-off.
• Development of the strategy and participation in the bidding process for new cellular licenses (SMP) for a
telecommunications company.
• Restructuring and segregation of the business units of a telecommunications company.
• Diagnosis and optimization of integrated logistics operation of a retailer (food and durable goods).
• Reorganization and operational improvement program of electricity distributor, reducing 20-30% of operating
costs and improving the quality of services provided.
• Credit card strategy for a Brazilian bank resulting in a change of control.
• Review of the operation and strategy for the low-income credit products business unit of a bank in Brazil,
resulting in the closing of the transaction.
• Diagnosis and design of the operational improvement plan for the vehicle and truck manufacturer.
• Implementation of an efficiency program with a 20-30% reduction in steel costs in Brazil, and development of
the business strategy for special steels.
Member of the Foundation Committee and Professor, CEETEPS/ FATEC Indaiatuba (1995). Professor and
responsible for the Business Administration course content design.
CEO
CEPEC
1994.01-1995.01(a year)
Publishing and cultural production company
Research Assistant
Université de Montréal and Université du Québec à Montreal
1993.01-1994.01(a year)
Mercosur Technological Development Opportunities Project; Researcher in a project at Unicamp/ The Althon
Researcher
F. Jones Foundation and The Tides Foundation
1992.01-1993.01(a year)
Researcher in energy consumption forecasts
and alternative regional supply planning, reviewing the environmental and economic feasibility of the Paulinia
Thermoelectric Power Plant attached to REPLAN.
Financial Analyst at Procter & Gamble (1991) in the area of Product Supplies and Organizational Finance. Design
and implementation of an integrated plant budgeting system with adjustment of the chart of accounts of the
acquired company Phebo to P&G international. Control of costs and investments of the plants, reporting to
Educational experience
Harvard Business School
Exceutive Education Program
2022.06-2022.06
Executive Education Program
UNICAMP
Master of Science in Mechanical Engineering
1991.01-1993.06(2 years)
Master of Science
Languages
Portuguese
Native
French
Normal
Italian
Normal
English
Proficient
Chinese (Mandarin)
A little
Certificates
Governance Board Member Certificate IBGC CCA+
2024.12
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