Miguel Fernan Diaz
Technology Consultant
MaleBD ManagerLive in MexicoNationality Mexico
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Work experience
Technology Consultant
Freelance
2023.03-Current(2 years)
Sales of technology projects including all types of hardware and software for the private
sector, mostly hospitality and retail.
Creation of proposals for RFPs, supporting the understanding of user area needs and
translating them into commercial needs, resolving technological challenges and generating
savings for clients.
Sale of technologies such as videowalls, LED screens, hospital TVs, and screens for monitoring centers (C4).
Head Sr. Manager Hospitality
LG Electronics México
2018.05-2023.03(5 years)
Increased market share by 20% in the hospitality vertical, achieving 60% market share.
4 years exceeding sales targets through the creation of a commercial strategy to ensure KPI
compliance.
Entered alternative business verticals such as government, education, and retail, leveraging
the B2B solution portfolio.
Closed regional negotiations with hotel chains.
Developed and identified new distribution channels, enabling the creation of new business
with clients like Walmart and Grupo Posadas.
Negotiated with internal logistics and service departments, winning multiple clients by
offering joint solutions, including specialized deliveries.
Thanks to an excellent production planning strategy, I secured several accounts as the only
manufacturer with the capacity to deliver digital signage and hospitality projects on time.
Provided timely follow-up to ensure proper project implementations with service and post-
sales teams in various hotels.
BDM Hospitality
Samsung Electronics México
2015.11-2018.12(3 years)
Developed and managed relationships with the most important hotel groups nationwide to negotiate global and corporate agreements.
Increased market share in the hospitality vertical by focusing on premium hotel products
and solutions.
Developed sales strategies focused on the hospitality vertical.
Managed top-level relationships in the hospitality sector.
Managed marketing budget for participation in hospitality events.
Managed business opportunities with specialized hospitality distributors and channels.
Administered forecasts and hospitality inventories to ensure on-time product delivery to
end customers.
Negotiated special prices with HQ (South Korea).
Hosted VIP visits from HQ and coordinated visits with end clients focused on hospitality.
Market analysis to propose a new lineup strategy based on the needs and trends of the
hospitality segment in Mexico.
Negotiated with hotel groups to renew hotel TV contracts.
Negotiated a global contract with differentiated pricing and participated in upcoming hotel openings.
Presales Manager
Samsung Electronics México
2012.09-2015.10(3 years)
BDM Hospitality
Hewlett Packard México
2008.02-2012.09(5 years)
Account Manager
Getronics México
2007.04-2008.02(a year)
Account Manager
Informática para Corporativos
2006.08-2007.03(8 months)
Business Consultant
Tecnología en Sistemas XXI
2005.03-2006.07(a year)
International Consultant
Softtek México
2004.04-2005.03(a year)
Senior Technician
Teletech
2003.09-2004.03(7 months)
Consultant Help Desk
EDS de México
2002.09-2003.09(a year)
Educational experience
Universidad La Salle (ULSA)
Bachelor in Administrative Informatics
1998.01-2002.01(4 years)
Languages
Spanish
Native
English
Proficient
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