Direct Sales to a portfolio of Modern Trade customers. Ensure productive sales calls and proper payment management. Follow up demand forecast/orders plan. Track in-store promo effectiveness. Monitor, analyse, and share the main competitors’ strategies, activities, and competitive advantages in the modern retail environment. Develop the range and portfolio strategy by store type working closely with the Sales Manager. Ensure optimal distribution and merchandising Managing client’s Business Development Agreements annually.

Understand customer needs and offer solutions and support. Organize and coordinate sales representatives schedules. Review daily the service levels sales volume and wastage performance by route with each salesman in his team. Review daily the service levels and sales volume and wastage performance by route with each salesman in his team.

Working closely with the Finance and Sales teams in receiving the collections from all trade channels. Maintaining the books of receivables and following up regularly with the internal teams and business Customers.

Masters In Business Administration