Palawast
SEO Manager
Male38 y/oMarketingLive in ThailandNationality Thailand
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Work experience
SEO Manager
Pacifica Elements Co.,Ltd
2023.10-Current(a year)
SEO Strategy: Develop and implement SEO strategies based on industry trends and algorithm updates;
stay updated on search engine algorithm changes and industry best practices
• Conduct thorough keyword research to identify relevant and high-traffic search terms
• Analyze competitive keywords and trends to create an effective strategy
• Optimize website content, including meta tags, headers, and page content, for target keywords
• Improve website structure and internal linking for better user experience and search engine
crawlers
• Audit websites for technical SEO issues and recommend fixes
• Optimize site speed, mobile responsiveness, and indexing
• Collaborate with content creators to ensure content aligns with SEO best practices
• Build and manage backlinks through outreach and link-building strategies
• Monitor and disallow toxic backlinks to maintain a clean link profile
• Utilize SEO tools and analytics platforms to track website performance, and identify areas of
improvement
• Educate and collaborate with team members to ensure SEO best practices are integrated into
content creation and
• website development
• Perform other tasks / projects as assigned (can be tasks not related to SEO but to buildcapability in other areas)
SEO Director
Search Monopoly Co.,Ltd
2014.07-Current(11 years)
SEO Project Managements: Build the business solution that needed by SEO support, handle many big
clients in the diversity industries with high quality backlinks are good to push the competitive keywords
• SEO consultancy service for large scale startups and SMEs sites
• Implement the conversion testing and user journey by using the SEM
• Strong communication and effective negotiation for out-reach to the high authority site for
backlinks
• Technical SEO – HTML5 checkup, Page load speed, light weight optimization auditing
• UX research, target audience research and finding user personas. Create the most optimal web
layout for higher conversion
• Improve the web experiences and web interaction for the clients’ sites
• Simplified operation tasks for tight dead line to deliver to better result for clients
• Finding the high skilled out-sources with large number of works connections
• Google Analytics4–Analyze the user behaviors and find the useful patterns for new business
opportunity
• Growth hacking - Business growth from the SEO organic traffic and SEM paid Traffic
• Continuously improve the PBN by using white-hat techniques, can help clients hit the
top rank in the fast time (1-3 months) with small spending
Senior Manager
Total Access Communication PLC
2022.05-2023.10(2 years)
Collecting and analyzing customer, marketing, and web behavioral data.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign
performance.
• Developing and presenting learnings from your analyses, including actionable insights and
recommendations.
• Developing digital campaign and web measurement strategies.
• A/B testing and continually measuring the performance of key landing pages
• Optimizing marketing’s conversion paths
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Monitoring and analyzing digital media and marketing trends.
SEO Specialist
Fillgoods Technology Co.,Ltd
2020.03-2022.04(2 years)
Setup implement plan for SEO writing
• Link Building – High quality, Authority backlinks
• Keyword research
• Optimize Meta Data such as H1, Title tag, meta description, ALT Text in the images
• Build the SEO Plan and create road map to complete
• monitoring SEO Signal in Google Search Console
• Optimize keyword in the articles
• fix issue such as error 404, chain redirection, broken links
• SEO on-site auditing
• update weekly and monthly report and provide the key findings to improve SEO
• Manage SEM and Affiliate Campaign
Assistant Manager
Krungthai Card PCL
2019.10-2020.02(5 months)
Manage all inbound requests, track, follow up and resolve open issues, conduct all communication and
implementation plan across involved teams
• Be responsible for maintaining, tracking, monitoring and measuring all website platform (with Google Tagmanager).
• Audit existing Google Analytics and web analytics implementations and identify areas of improvement
• Setting up initial implementation of GTM and GA. (Mostly Event tracking)
• Build from ground and grow web traffic through organic search (SEO)
• Work and collaborate closely with internal teams to identify keywords customers use to fine-tune SEO
• Maintain and troubleshoot the sites including content, links, images, errors, code compatibility with
browsers, on-site lead generation
• Monitor and track reporting as daily, monthly and quarterly basis to evaluate the performance
• SEO on-site auditing
• Setup SEO Private network to increase and maintain the organic traffic
• Improve site authority for SEO by using the high-quality backlinks
• Web Traffic monitoring for SEO and SEM Campaigns
(AVP
TMB Bank Public Company Limited
2016.09-2019.09(3 years)
Lead the operation process for improving the Banking products and services in digital touch points.
• Manage to report weekly and monthly performance report, analytic information to internal stakeholders.
• Manage and consult for any marketing activities improvements
• Research and identified the key finding in the app, user behavior across all channels from off-line to online
• Research for effectiveness key message in online advertising
• Determine most important KPIs to track in AB Testing
• Understanding on-site visitor behavior and experiences
• AB Testing for Conversion Optimization
• Communicate with marketing department about analysis from campaigns.
Web Analyst May
ABC Tech Thailand Co.,Ltd
2015.05-2016.08(a year)
Manage to report the analytic information to internal stakeholders
• Coordinate with Business team in Telenor Norway
• Working with developers to implement the tagging and web tracking jobs.
• Design appropriate data visualizations or dashboards and reports that to show significant patterns in data
and provide actionable plans (Insight analysis, Research pattern of usages)
• Create the data insight for user behavior and content performances, marketing performances
• Manage information system for internal use between Bangkok-end and Norway-end
• Ad-hoc Analysis Tasks, event analysis, device usages, proportion of clicks and value identifications etc.
• Automation data gathering and visualizing development system in Google Spreadsheet.
• Monitoring the significant changes by internal and external factors, Investigate the unnatural issues.
• Setup the requirements and match to the scenario needs, data integration with many data sources (Excel& Pivot)
• Design and manage the tracking system, Identify logic for action plans.
• Search engine traffic monitoring, Brand & non-brand contribution research
Massive filtering and organize with big data, linear regression prediction
Head of SEO
Large-size E-Commerce
2014.04-2015.04(a year)
Lazada Co.,Ltd. (Thai Venture)
• Contribute to increase revenue for company in 4 months and expand the market by using search organic
channel
• Implement massive web development issues
• URL management and site structural improvement
• Large Data set analysis – Initiate keyword research for more than 1 million keywords
• Tracking competitive ranking and research for better search signal for SEO improvement
• Provide high quality links
• Coordinate with PR team to support massive channel for marketing message coverage
• Assist to SEO regional team in Singapore to follow-up all technical issue in the work process
• Supporting and consulting partnership team, campaign team and marketing team to follow the SEO
friendly layout guideline
• Lead the SEO team and content writer team to accomplish all SEO tasks
SEO Analyst SEP
SEO Agency
2012.09-2014.03(2 years)
Smart R.O.I. Co.,Ltd (International)
• Taking lead role in handling 250+ SEO projects for clients in Australia.
• Publish daily SEO Validating Reports, any code error and HTML needed for W3C standard
• Reviewing and implementing SEO strategies
• Distribute SEO monthly report with analysis support
• Manage workloads and training for the SEO team
• Report to the Director of SEO on project progress, new business ideas and team growth
• Educate both clients and internal teams on SEO
• Keep up to date with SEO changes within the industry
• PBN and Aged Domains provide
IT Assistant Manager
Legal Firm
2011.03-2011.06(4 months)
Asia Universal Group Co.,Ltd.
• Redesign Web Structure based on business functions
• Develop new web template and content management system
• Provide SEO function in Back-end interface
SEO Officer
Travel Agency
2010.04-2010.10(7 months)
Iamvacation Co.,Ltd.
• Backing Building
• Content management editing
• Index checking, robot, search engine crawling
• Visitor traffic monitoring
Languages
English
Skilled
Thai
Native
Certificates
Expected Salary = 150,000 THB
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