Trade Marketing & Event management: project managing, executing events and trade fair in DACH region (IFA Berlin, spoga+gafa, B2B tradeshow, order fairs, etc.). Retail/E-Tail Marketing: Planning and execution OMNI Channel marketing (on-site and offsite digital ad, POS-Solution, store experience, OOH, promotion events, etc.) . Projecting and executing brands and seasonal sales-driven campaigns on DACH and EMEA level (NPL, brand campaign activation, Prime Day, Black Friday etc.). Business analysis and budget management: Budget planning and managing for DACH Marketing; analyze business case and perform budget optimization; monitoring projects/products expenses, ROI, etc.

Management of regional social media channel, content planning and social campaign coordination for retail field force. Create centralized retail training materials for EMEA salesforce. Retail Store design, POSM and customer experience.