Job Description: 1. Plan, optimize, implement and manage paid search campaigns to get most efficient CPE, CPA and CPR 2. Develop retargeting and programmatic strategy 3. Collaborate with Creative team to ensure creative materials suit the purpose for each awareness, acquisition and retention 4. Optimise and create SEO content throughout all pages

1. Minimum of 3 years experience in performance marketing, SEM and SEO, from any startup online business it would be an advantage; 2. Strong working knowledge of Google Adwords, Google Analytics and all paid search platforms 3. Analytical mindset and excellent understanding of some metrics: CTR, CPC, CPV, Impressions, CPA, etc 4. Ability to create rich content article will be a major plus point 5. Be curious about Chinese culture