Senior B2B Marketing Executive
15000 CNY~20000 CNY/Per month
Full-time
1~3 years
Refresh at 2 days ago
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Shanghai
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Job responsibilities
· Drive Strategy: Assist in developing and executing innovative marketing strategies to amplify Sunline’s presence in the regional market.
· Event Coordination: Lead the planning and execution of marketing events, including webinars, industry forums, and customer engagement activities.
· Content Creation: Plan, create, and curate compelling LinkedIn content to boost engagement and position Sunline as a thought leader in the fintech industry.
· Campaign Management: Support the end-to-end execution of marketing campaigns, analyzing results, and refining strategies for maximum impact.
· Creative Design: Develop visually stunning marketing materials using Adobe Illustrator, and Canva to enhance brand storytelling.
· Team Collaboration: Work closely with cross-functional teams, including Sales, Solutions, and HQ Marketing, to ensure unified marketing efforts.
· Performance Analysis: Track and report on campaign success, using data-driven insights to continually optimize our marketing initiatives.
· Stay Ahead: Keep a pulse on industry trends, competitor activities, and emerging technologies to keep Sunline at the forefront of innovation.
Job requirements
Language Requirements (Mandatory):
· Fluency in reading and writing both Chinese and English is essential.
· Exceptional ability to draft, edit, and refine content in both languages, ensuring clarity, creativity, and cultural sensitivity.
Requirements:
· Minimum 2 years of marketing experience, especially in event coordination, content planning, and campaign execution within a B2B setting.
· A tech-savvy mindset with a strong inclination to leverage modern marketing tools and technology.
· Proven skills in Adobe Illustrator, Photoshop, and Canva to craft impactful visual assets.
· Experience with LinkedIn content planning and a strong understanding of social media dynamics.
· Familiarity with website content management systems (CMS) and a solid grasp of SEO fundamentals.
· Ability to think outside the box, handle multiple tasks, and thrive in a fast-paced environment.
· Passion for continuous learning and an eagerness to grow in the evolving world of fintech marketing.
Preferred Qualifications:
· Bachelor's degree in Marketing, Communications, or a related field.
· Hands-on experience in organizing B2B marketing events and campaigns.
· Insight into the core banking or financial technology landscape.
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