(2 years 5 months) · Responsible for the brand's live-stream channels on Chinese major social media platforms (Douyin, RED, etc.) Managing live-streaming content and developing interior design and digital widgets according to brand's image, ensure that live-streaming widgets contribute positively to the overall user experience. · Lead local and international brands business strategies and execution of digital product portfolio in China, · Lead a creative team to create digital content for brands on DouYin, RED, Tiktok, etc. · Work closely with multi-disciplinary teams, customers, KOLs, medical associations, agencies, business & trade partners, and other stakeholders to define the platform solutions vision, strategy, execution plan, launch roadmap, and others · Create, monitor, and optimize paid digital advertising campaigns to maximize value per advertising dollar spent -Strategy planning for live-streams, data analysis and optimization·

· Understanding Communication team briefs, calendars, budgets, creative approaches and final creative to realize shoot efficiencies ensuring delivery, on-budget and quality productions. · Design creative and strategic proposals in line with brand's seasonal campaign direction for ready-to-wear brands (Hugo Boss, Under Armour,Micheal Kors, Lacoste, etc) · Lead a visual media content team to ensure seamless shooting and post- production process while coordinating communications and optimizing touch- ups to meet brand requirement, supervise the on-site shooting · Guide the brand design and architecture with key stakeholders to create strong visual stories

(2 years 4 months) · Led a team of digital media content team (content editor, videographer,influencer, and video editor) to drive KOL-shootings for video advertisements and delivery across digital channels and audiences, some of our cooperated brands are; Byredo, La Mer, Clarins. Lancôme,MAC,Urban Decay, etc. · Developed the strategy; designed the creative journey from conception and its delivery within deadline · Creatively producing best value, innovative and integrated shoots to fulfill the creative vision. · Accountable for brand exposure and strengthening, shepherding the content creation process and distribution

(2 years 6 months) · Responsible for brand storytelling in photography mediums that inspires, engages, prompts actions, and deepens understanding of the brand and message · Managed communications while partnering with content leadership, pre- production logistics, talent and crew acquisition and partner outreach (localmodels, makeup aritsts and stylists) · Published in over 20 international magazines, including Vogue Italia

(4 years 3 months) · Freelance photographer partnering with powerful brands to design creative ways to implement their vision and need within desired scope and budget · Shot and executed high quality digital brand and marketing campaigns, planning each shot and delivering content across channels · Organized and executed client projects that include advertising, e-commerce and corporate high-end photography for a variety of list of beauty/fashion/ advertising clients

· Assisted in project proposals and project management while having received comprehensive training in planning, estimating, production and fundamentals of project management · Performed follow-up calls, aspects of sales, and contributed to the overall delivery of projects