Danny

National Sales Manager
Male67 y/oBD Manager/Sales Manager/SupervisorLive in AustraliaNationality Australia
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Summary

am a commercial and strategic leader with extensive experience in business ownership, sales and business development, sales leadership, product management and product marketing. All within the professional Audio-Visual/ Workspace industries.

Work experience

Head of Commercial – Consultant - contract

Surevision
2024.02-2024.10(9 months)
Surevision Global is a player in Sporting Events. A new direction to start a small/ medium enterprise business to compliment existing business, saw me jump on board. Primary task is to develop this new business to give some consistency to the turnover. · Develop a strategy to market and sell a new product set into retail stores · Creating packages to sell into this new channel · Collateral Development · Further develop Fledgling Club and Pub signage business

Sales Manager Australia & New Zealand

Atdec
2021.05-2023.12(3 years)
May 2021 – Dec 23 · Lead a team of 4 Business Development Managers · Complex Solutions based selling into 3 different markets. · Multi-channel business with crossover of products between channels · Overcome/ minimize channel conflict My achievements: · Atdec was working an inconsistent channel strategy when I arrived. I created new business plan and then worked with the BDM team to create individual sales plans, which took into account the new proposed channel strategy, · Implementation of new strategy and ensuring a consistency in our go to market. · A restructure of pricing based on markets served. · Channels responded well to the restructuring, consistency in our message, and our support of our channel, resulting in tremendous growth with our distribution partners, key integration partners, and the wider dealer network. · Growth YOY 21-22 of 35%. Growth YOY 22-23 of 12.5%. Current year tracking YOY to date with last year. · A 50+% increase thru channel via distribution in 21-22 with a 7% increase in following year. · Developing a solid force in business development, with mentoring and directing to individual successes.

National Sales Manager

World's Best Technology
2017.08-2020.05(3 years)
· Lead a young inexperienced sales team. · CRM Account Management - Strengthen partner relationships. · Marketing and regular communications with the current database. · Business Development. My achievements: · Instrumental in bringing on board Optoma and Barco brands into the WBTD portfolio. Produced & delivered the winning pitches for both brands. · Developing a young and inexperienced team of account managers, who spent near 100% of their time at their desks, into a confident team that values face to face client interaction, creating stronger relationships. · Scheduled marketing to database for continual client contact. · Creation of the new WBT Solutions/ Demonstration Centre to showcase solutions. · Implementing programs to target lapsed clients.

Business Development Manager

Amber Technology
2017.07-2018.08(a year)
- Integrated Solutions · Solution selling. Linking the 35 brands and many hundreds of products to sell solutions · Work with Ambertech territory account managers to develop new opportunities for existing clients in the AV IT channels. · Seek out opportunities with end users and new channels for Amber Tech’s brands. · Liaising with AV Consultant community for product specification and to keep up to date with the Amber brands and the solutions offered. My achievements: · Implementing a systematic approach to ensure clients and consultants are regularly updated on the latest product information and pricing. · Developing strong relationships with several consultants to get Amber products into consideration for projects. · Reigniting business with major integrators in Pro AV channel · Meeting and exceeding all sales targets and KPIs set.

Business Manager/ Product Marketing Manager Commercial

Samsung
2008.04-2015.05(7 years)
· Business development to meet and exceed budgets. · Marketing – Advertising, brochures, trade shows, web site, promotions. · Pricing Management, Forecasting Supply Chain Management · Product Ranging and Launches · Product Showcases and training My achievements: · As a department of one in 2008, bringing the Samsung brand from a minor player in the industry to the number one brand by June 2009, dominating market share in subsequent years. · Implementation of key changes to strategy to effect the positive growth. · Gaining solid support from the Pro AV channel, when there was virtually no Samsung business in this space. · Negotiating and securing business at end user level for the largest digital signage rollout in Australia in 2008, for Telstra T Stores. · Active involvement in other key and pioneering rollouts to get Samsung on the radar. Val Morgan Retail Media, Yum Foods, Primary Healthcare and the FEX video wall backdrop for CNBC channel internationally. · Ensuring dominant presence at key industry trade events

Business Owner

East Coast Audio Visual
1995.10-2004.07(9 years)
· Business development and sales · Marketing · Account management · Product training for clients · Installation, Service and Admin management · Develop and enhance relationships with suppliers My achievements: · Developed a business model with the customer in mind. Our philosophy was, without happy customers, we have nothing. · Start up to market force in a short timeframe. · Developed an effective sales campaign to schools for an education projector, which saw us sell over 100 projectors into schools in a couple of weeks, when most schools were not considering any spend due to budget issues. · Key strategic partnerships developed with all of the major vendors and distributors. · Created a happy and relaxed team environment for staff to be productive and successful. ·

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English
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