2021/08-Present:Sales Director for Data Center Solutions (Infrastructure Solution Group) Responsibilities: Leading an experienced sales team to grow Dell Technologies infrastructure business in Malaysia. This is a new consolidated team (Server & Networking Business Unit and Storage & Backup Business Unit) aligning to new GTM; Collaborating with all internal key stake holders to support the customers/ partners and grow the business together as a solid team; Planning for strategy and priorities for the business, ensuring alignment and executing plans with measurement of success; Staying focus on customer and business while adjusting to the changes. Managed to overachieve – Q3 ‘22 – 111%, Q4 ‘22 -135%; Supporting the consolidated team to adjust to the changes and addressing the skill/ knowledge gap; Paying attention to personal and career development for motivation. 2016/10-2021/07:Enterprise Sales Director Responsibilities: Leading an experienced sales team to grow the business not just by focusing in 1 solution but across all portfolios/ business units. For example, collaboration with Dell Technologies' strategically aligned businesses like VMware, Pivotal and also with Business Units like storage and back up, Data Center Compute and networking, Client Devices Solution; Running sales cadence with team i.e. sales meeting, account planning, MEDDPICC, performance review, 1:1 session; Promoting transformation conversations in customer digital journey; Working with business units closely on "go to market" program to promote business activities to grow funnel and strategic positioning of solutions; Leveraging on partners as extended arms and legs for better coverage and business expansion; Establishing good relationship with partners and Distributors; Managing top revenue and balancing with margin goals; Maintaining and expanding relationship with customers especially the C-level for executives to gain trust as relevant technology partner; Allowing the team to grow their unique strengths and working with team Guiding the team on the strategic account management; Establishing a simplified 6 principles of Account coverage – Relationship, Understanding the Customer and Ignite Trust, Know your Competition, Increased BU attached, Build Funnel and Create Activities; Planning for their career and skill development; Maintaining high standards of sales disciplines i.e. SFDC hygiene, follow up.

Handle products as Data storage, Information security, virtualization, analytics, cloud computing and other products; Drives Business Results and Customer Value; Orchestrated the management of the account to ensure great customer experience and aligned with EMC strategy. This included connecting the internal teams with various teams in customer's organization, addressing the requirement and challenges; Maintaining great relationship with customers across all level, from working teams to executive teams; Managing customer expectations and beyond. This included studying and proposing the most cost-effective path in the interest of the customer's establishment, demonstrating professionalism and improving customer's view of EMC not merely as a Sales and Storage Provider but also as Trusted Advisor capable of also providing solutions. Develop a price catalogue for contract - OPEX and CAPEX; Manage partners for a win-win situation and grew business with them; Provide regular sales forecast and gave full commitment to achieve that. Achievement: Managed and developed business from USD200K account to USD5M account – Petronas; Recipient of the prestigious High Achiever Sales Award - President Club from 2011 to 2014 (4 times) and Special Award for SEA Performer; Brought in new account to EMC – Nippon Oil, Murphy Oil, KL Convex.

Handle products as Servers, Storage, PC & Printers, Network Solution, Software Solutions (EAI, CRM, Banking & Finance, Financial Accounting, etc.); Performance monitoring and Tuning Application; Sales activities include managing designated clients, seeking sales opportunities, establishing reliable contacts within clients establishment; Handle technical queries, customer complaints and issues concerning both hardware, software and preferences; Manage customer expectations; Prepare Quotations and Proposals; Manage principals; On n-line biddings; Provide regular sales forecast and status reports. Achievement: Groomed into managerial position by having subordinates to manage; Managed and developed business opportunities from large accounts such as Sarawak Shell Berhad, Bank Pertanian Malaysia, etc.; Consistently over achieved yearly Sales GP Target averaging RM1 Million a year; The ability to pick up new technologies and make sales although without prior formal IT training and experience; Cisco certified (Cisco Sales Expert).

Handle products as Full range of Banking Products such as ATM, Cash/Check Deposit Machine and Passbook Printers, Complete Retail Solutions covering POS Terminals and Peripherals, PCs; Sales activities include exploring new market, presentations, preparing proposals, preparing tenders, etc.; Close collaboration with customers on the installation schedules after each successful sale; Manage logistics - arrange engineers availability and movers for the scheduled installations; Chair regular progress meeting to address customer concerns and to monitor both installed and planned installation sites; Ensure deliverables are according to specifications and on time; Handle technical queries, customer complaints and issues concerning both hardware, software and preferences; Manage customer expectations; Assist some administration duties, such as prepare invoice, handle reports and take minutes, collection and correspondence. Achievement: Managed and consistently drew business opportunities from big accounts such as Bank Pertanian (now known as Agro Bank), Bank Rakyat, Bank Simpanan Nasional, Hong Leong Bank, etc.; Consistently overachieved yearly Sales Revenue Target averaging at RM 6 Million a year by at least 20%; The ability to quickly learn the various banking devices and features.