Responsible for the restructuring of the sales force and the design of strategies aimed at optimizing the current customer portfolio. • In the last quarter of the year, I managed to reach the annual goal set by the company. • Leader of the strategic planning project to 2028, designing and developing the necessary commercial strategies for the correct execution of work plans for the sales and marketing area. • Design and development of the sales force in the United States, Canada and Latin America • We have achieved the opening of 2 sub-distributors of Lithium batteries in Latin America. • In charge of the design of the corporate sales structure, as well as the strategic plans for the Sandra Paola Miranda Martínez Page 2 integration of products and services focused on meeting the energy demand of various industries. • We managed to attract turnkey projects in the hotel industry and the generation of green hydrogen in Mexico. • Leader of the Innovation team. • We developed a system of strategic alliances with the most important players in the country in the integration of medium voltage photovoltaic systems.

Responsible for the commercialization of Loma Lasetex products in the apparel industry in Latin America. • Leader of the certification project and sale of yarns to Victoria's Secret. • In charge of the design of the cell structure in the commercial area, as well as the strategic plans for the integration of a single portfolio of products in our yarns and fabrics divisions in the short and medium term. • An increase in sales of 75% on average per year was achieved for the line of wound threads, positioning the company as the first purchase option in the segment of elastic products • The customer portfolio was increased by 80% for the Short Fiber yarn line, as well as the opening of the Acrylicra Fabric line, which has as its target audience all fabric distributors and manufacturers of basic leggings in the Mexican Republic. • In charge of the reactivation of 50% of the customers lost in previous years, focusing the customer service and the catalog of basic products of the company to the quarterly scheduling of orders for customers who serve foreign markets and need to have raw materials in a timely manner. • Participation as External Advisor of the company currently. Sandra Paola Miranda Martínez Page 3

Participation as External Advisor of the company currently.

Responsible for the sales force and promotion for the mapping, development and growth of potential markets in the Americas. • Achieved export sales growth by 400% in the last 18 months, selling to major retailers in the United States and Canada. • Leader of the project of certification and sale of exclusive shoes for the medical field. • The result was to obtain the only certification in Mexico for medical shoes as grade 1 medical devices (risk reducers of cross-contamination in medical environments). • In charge of the design of the structure in the commercial area, as well as the strategic plans for the integration of various product portfolios, focused on satisfying the specific needs of each type of industry. • Leader of the Innovation team. • We developed a new line of industrial footwear that promises long-term health benefits for the workers who wear them. This line became the best-selling in the first 3 months after launch. • Sales increased by 55% on average annually, exceeding all growth expectations during the pandemic years (120% total in 2 years). • We increased our client portfolio by 80% with a promotion strategy in the main food production companies in each city covered by our sales force. • In charge of the reactivation of 50% of the customers lost in previous years, focusing the customer service and the catalog of basic products of the company to the quarterly scheduling of orders for customers who serve foreign markets and need to have raw materials in a timely manner. • Directly in charge of the development of commercial strategies through electronic media, social networks and market places. • An increase in customer satisfaction has been achieved by 100% measured by surveys, as a result of personalized attention and establishment of high quality standards in the development of our products, as well as the offer of comprehensive solutions to the specific needs of each productive sector we currently serve. • We managed to reach 95% satisfaction in the fulfillment of deliveries, perfecting our delivery routes and translating this into a saving of 45% of the freight budget.

Responsible for the positioning of the Textiles Anáhuac brand in the apparel industry in Mexico, the United States, Colombia, Venezuela and Peru. • Leader of the growth project in the installed capacity of our plants in Puebla. • Responsible for the opening of commercial representation offices in Colombia, Venezuela and Peru. • In charge of the negotiation and certification of our products in Retail chains such as Charlotte Russe and Forever 21, through authorized distributors in the United States. • In charge of the design of the structure of the commercial area and strategic plans in the short and medium term. • Sales increased by 40% on average per year, positioning the company as the first purchasing option in the segment of clothing manufacturers with its own brands • The customer portfolio was increased by 30% by meeting specific needs through the product portfolio focused on each distribution channel. • Responsible for the reactivation of 20% of the customers lost in previous years, focusing on technical advice and customer service for the resolution of conflicts with these customers. • Directly in charge of the development of commercial strategies through electronic means, such as a training portal for our clients in the informal market, with the aim of professionalizing this distribution channel. • Increased customer satisfaction by 70% through personalized attention and establishment of high quality standards in the production of our products. • Responsible for the certification of our products in the Wal Mart Catmex system. • Responsible for the image design and launch of the Denim Boutique line with the Be brand • A 40% increase was achieved in the results of the customer satisfaction survey, obtaining 80% satisfaction with the service provided by the company. • In charge of the definition of brand activation strategies in informal markets, such as the placement of Pop up Stores in the San Martín Texmelucan market. • A 75% increase in counter sales was achieved with BTL activation in different informal markets.

Responsible for the increase of sales and trade marketing activities focused on the knowledge and promotion of products with risky investment and low turnover on the sales floor. Through the homologation of the lay out of offer areas in all stores, shipment of merchandise to our different distribution channels, activations at the point of sale with brands such as Nike, Vans and DC Shoes where sporting events and catwalks are held to give greater push to models with more than 180 days of inventory, in addition to proposing offers through the creation of a merchandise release policy from previous seasons. Creation of communication campaigns and sale of merchandise for "el Buen Fin", negotiation with suppliers to obtain discounts and special promotions. Creation of cross-selling strategies and ready-made offers to sell catalog kits for members who want to start their business in the most successful way, in addition to acquiring the first products for sale to end customers. Development of a system to know the profitability by type of furniture and headboards at the points of sale. Negotiation with Paga Todo to attract clients with vouchers from the government of Mexico City in the uniforms and school supplies programs, in addition to the program for older adults, with which we expect to capture 30% of the program's income. With the approval of the Paga Todo application, we captured 40% of the income from the school supplies and uniforms program (200 million pesos of the 531 million Sandra Paola Miranda Martínez Page 4 pesos available in the total market) • Sales of MX$400 million were generated during the second half of 2012, displacing 85% of the company's at-risk inventory. • In charge of the scheduling of commercial activities focused on the company's peak sales seasons. • Responsible for the increase in the sale of Toons backpacks by 36% in 2012 vs. 2011 and 32% in 2013 vs. 2012. Increased clothing sales by 68% during the first two months of 2013 vs. 2012 through campaigns to communicate benefits to members via social networks and special surprise sales at points of sale. • Responsible for commercial policies and the creation of pricing strategies for models and sizes with slow movement and merchandise balances. • The recovery of 70% of the investment made in 2 years prior to their arrival at the company was achieved on models with zero movement due to lack of sizes and colors through2X11 campaigns. /2, Season Auction and Sale Outlet. • Responsible for the incentive program and career plan for the areas of imports, jewelry, catalogs, affiliations and electronics. • A 60% increase in productivity was achieved in 2013 vs. 2012 in the areas with customer service bars. 75% increase in customer satisfaction served in these areas. • Responsible for the definition and establishment of bases for the opening of our virtual store, as well as the establishment of guidelines for the selection of products for E-Commerce, payment methods, SEO, SEM, Adwords and lay out in the virtual store. • In charge of carrying out training programs for CEDIS, traditional stores and partners for the use of our virtual store, through apps contained in tablets of the Kyoto brand. • Responsible for the creation of software for virtual ordering through tablets for the Maybelline brand. • Achieved a 25% increase in sales of the Personal Care line through virtual ordering, and increased sales of Kyoto Tablets by 35% through financing to partners who sell Maybelline.

Entrepreneurship in emergent economies

Senior Business management