Shane
Marketing Team Lead
FemaleMarketing PlanningLive in United StatesNationality United States
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Work experience
Marketing Team Lead
RobotLAB Inc.
2023.02-Current(2 years)
healthcare, technology, and franchising.
specialize in driving revenue growth through multi-channel
campaigns, account-based marketing, and data-driven insights.
My career spans managing global enterprise accounts, developing
marketing frameworks for franchises, and consulting with
startups to build brands, optimize operations, and secure funding.
Passionate about leveraging technology and analytics to create
impactful marketing solutions, I excel in team leadership, strategic
partnerships, and aligning marketing efforts with business goals.
Experience
(2 years 2 months)
Sexual Assault Survivors Task Force Advisor
Office of Texas Governor Greg Abbott
2020.07-Current(5 years)
(4 years 9 months)
Freelance Marking Consultant
Freelance
2014.05-Current(11 years)
(10 years 11 months)
Consulted with startups and SMES on brand strategy, business planning,
and web development projects. Managed marketing automation and provided
clients with analytics insights to optimize customer engagement. Designed
and executed multi-channel campaigns across social media, email, and
SEO, ensuring scalability and strong ROI. Built and redesigned websites with
lead generation and long-term growth in mind, guiding product launches and
operational strategies.
Marketing and Promotions Manager
NurseCore
2022.05-2023.02(10 months)
Led marketing efforts for 29 branches, reducing CPC by 60% and increasing
leads by 50%. Managed social media, email, and print campaigns to enhance
recruitment and brand visibility. Created templates and assets for hiring efforts,
optimized campaigns with data insights, and aligned marketing strategies with
local branch needs. Collaborated with leadership to improve operations and
reporting, delivering high-impact campaigns on time and on budget.
Marketing Director
Structural Kinetic Institute for Innovation (SKII)
2021.02-2022.05(a year)
(1 year 4 months)
Directed go-to-market strategies for healthcare, robotics, software, and
engineering innovations, transforming prototypes into market-ready products.
Managed marketing efforts for CSH Air, securing a $400K school district
contract within the first year. Built strategic partnerships, developed affiliate
networks, and supported business development with a focus on securing
investor interest, including attention from Techstars. Led marketing automation
efforts and multi-channel campaigns aligned with product launches.
Publisher
Refined Right News
2015.04-2018.09(3 years)
(3 years 6 months)
Led a team of 25+ journalists, overseeing content strategy, web design, social
media management, and advertising efforts. Developed media kits to attract
sponsors, managed partnerships, and optimized the digital footprint to engage
audiences. Guided the newsroom's operations while securing ad revenue and
delivering competitive pay to contributors, demonstrating adaptive leadership
in a dynamic environment.
Educational experience
The University of Texas at Arlington
Marketing
2020.01-2023.01(3 years)
Certificates
Shane Snow on Storytelling
Body Language for Leaders
Communicating with Confidence
Writing to Be Heard on LinkedIn
Become a Thought Leader
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