Senior Area Sales Manager · Full-timeTata Play Ltd · Full-time Feb 2016 - Present · 9 yrsFeb 2016 to Present · 9 yrs West Bengal, India · On-siteWest Bengal, India · On-site • Strategically orchestrated revenue enhancement, resulting in an impressive 12% growth through meticulous sales planning and exceptional client engagement. • Pioneered cardinal business growth initiatives deriving a remarkable market share of 38% in the geography and firmly establishing the company as an industry leader. • Collaborated across marketing and revenue functions to devise effective strategies, driving a 16% increase in lead generation and enhancing brand visibility. • Recognized with the coveted Tata Sky Top Gun accolade for being the driving force behind remarkable business growth in the Easter Zone for four consecutive fiscal years ( 2016 – 2020 ) • Led, mentored & motivated the sales team across multiple locations to optimize performance. • Established & maintained strong relationships with key clients, distributors, retail partners and other stakeholders. • Analysed market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement along with business forecast.