Senior Brand Manager
25000 CNY~30000 CNY/Per month
Full-time
3~5 years
Refresh at 9 months ago
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Shenzhen
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Job responsibilities
- Bring creativity, passion and ability to every opportunity to help us grow and protect the Nauticoat brand.
- Write and communicate briefs for internal teams and external partners, distilling customer insights, business objectives and success criteria into actionable creative developments.
- Develop deeply resonant campaigns for product launches, business moments, and seasonal considerations - kick-starting work, guiding work, inspiring work, deploying work.
- Utilize consumer insights to design and implement globally applicable campaign strategies, product positioning, brand messaging and communications that drive business objectives.
- Work closely with DTC and product teams to deliver brand communication materials that help them achieve business objectives.
- Work closely with national and international teams to ensure alignment with overall global strategy; identify and communicate modifications to programs based on local market needs.
Job requirements
Qualifications
- Bachelor's degree or equivalent experience in a similar industry
- At least 6 years of direct-to-consumer marketing experience in brand management/brand strategy
- At least 2 years of experience managing and leading brand management/strategy teams
- In-depth customer understanding and obsessive understanding of emerging trends and opportunities.
- Excellent customer-centric strategic thinking skills; experience using data and metrics to support business value propositions
- Track record of building strong global brands
- In-depth understanding of all functional aspects of the marketing organization, as well as the digital/social media landscape
- Strong analytical skills with the ability to synthesize information, prepare summaries, identify issues, translate insights into action, and present solutions in written documents as an essential part of the job
- Excellent written and verbal communication skills; ability to interact with senior levels of the organization
- Cross-functional experience leading teams/managing multiple organizations and establishing processes to drive initiatives forward
- Passion for getting the job done, even if it is sometimes beyond the scope of the job
- Flexibility, resourcefulness, accuracy, and attention to detail; thrives in both independent and collaborative work environments
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