• Assisted in supporting the daily operation of the company's three self-owned e-commerce stores (Tmall/Tiktok/Jingdong), including the development of e-commerce operation manuals for three e-commerce stores, following up on platform operation related issues to collect feedback, the optimization of the design of the store, monitoring of orders, support setup of promotional mechanics, support copywriting for promotions and following up with customer after-sales related issues and complaints. • Managed and enhanced the service quality and provisions of third-party customer service representatives to improve customer satisfaction, define customer policy and procedure, continue enhancement based on customer and operation feedback. • Supported the establishment and execution of the brand SCRM and loyalty program, develop tagging system based on consumer lifecycle and behaviours, improve consumer activity, brand stickiness and order conversion rate through hierarchical operation of consumers via SCRM activities and Company Wechat operations.

• As the project coordinator, participated in the preparation for the establishment of a RMB fund company “YIDU Venture” of YIDU Group, including the collection and management of due diligence, the recruitment of key positions of staff, the preparation of minutes of the weekly investment meeting, and the coordination of various internal and external communication seminars. • Responsible for handling correspondence, managing calendars and appointments, arranging conferences and conferences calls, dealing with travel arrangements, visa application and other administrative tasks. • Followed up the progress of team performance appraisal and monitor and supervise regularly. • Well supported business partners and clients to facilitate business progress and landing. • Responsible for organizing the group’s important business events, and leading public relations.

The President's Office • Served as Secretary to the Vice President, providing full day-to-day secretarial services to the Vice President. • Responsible for formulating and implementing effective brand development strategies; planning and implementing brand promotion activities to enhance brand image through various communication channels; managing and monitoring brand promotion budget on a regular basis; monitoring the progress of marketing activities of the internal marketing teams and liaise with the marketing teams to jointly implement brand promotion activities, etc. • Be in charge of the planning and promotion of internal staff corporate culture publicity activities, including encouraging staff to actively submit articles in BOC internal journals and participate in competitions and awards, organizing and planning internal staff group building activities, etc. • Participated in the 3rd BOC Insurance Forum in 2016 as a member of the public relations group, and responsible for the overall planning of the forum, sponsorship and public relations services.

• Provided comprehensive administration services to the chairman and other teams, including handling extensive diary management and travel arrangements, drafting all correspondence including memos, agreements and any other communications, organizing all internal and external meetings, conference calls, events, keeping track of pre-meeting preparation and subsequent follow up, receiving, screening and handling calls and visitors and office management. • Provided human resources services to the chairman and other teams, including dealing with the application of working visa for foreign and mainland colleagues, posting the recruitment ads on websites, etc. • Assisted the company secretary team for business affairs of the board of directors, including contacting directors, preparing minutes, contacting various external professional organizations, arranging meetings with shareholders or investors, etc.