- Monitoring creative performance by extracting and analyzing relevant metrics (paid ads,ASO) by using SQL (Metabase), Big Query, Google Data Studio, Google Ads,... - Analyze data, conducting market research, revising strategy then collaborating with stakeholders (product, user acquisition, designer) to initiate & manage project, creative improvemen to increase monthly installation. - Build automation dashboard for creative team to track operation cost, task production,.. - Scraping data from Google Play Console by using python - Implement A/B testing on ASO - Created adhoc reports for conversion benchmark for ASO, campaigns performance and system alert. - Deliver creative reports that provides valuable insight for stakeholders across the business - Creating and managing daily tasks on Jira and Confluence Achivement: Suggested and implemented a new method to conduct A/B tests on StoreKit for UA team. Mapped user demographics with creatives to provide actionable insights for the design team to attract targeting users. Developed Winning Creative Criteria Document: Created a detailed document for defining winning creatives, facilitating data-driven decision-making and significantly reducing meeting times for stakeholders. Designed Data Analysis Templates: Developed standardized templates for data analysis, addressing the lack of uniformity in conclusions and insights among designers. Streamlined KPI Tracking: Implemented KPI tracking dashboards on Metabase and Looker Studio, enabling team members to save 90% of their time on KPI tracking. Additionally, set up a Google Sheet system for freelancers to enhance efficiency Automated Creative Output Management: Introduced an Airtable tool for managing all creative outputs, allowing team members to achieve a 50% reduction in time spent tracking historical data.

- Prepared monthly operational cost reports for managers and receptionists. - Managed payments, invoices, and receipts. - Predicted and managed office warehouse. - Using excel SKILL: Excel, Google Sheet, Statistic, SQL , Python, Chinese HSK4

I upload my product on my TikTok account: https://www.tiktok.com/@lush.meadow

Good at English, GPA:7.1