
Lai Van Hiep
MaleSales Manager/SupervisorLive in VietnamNationality Vietnam
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Work experience
Sales Manager
Digiworld Corp - whirlpool brand
2022.03-Current(3 years)
Position: Sales Manager.
I. GT Channel:
1. Build distribution network over 600 dealers from Danang to Ca Mau.
2. Build trade term, price, promotion, display program.
3. Manage sales team activities daily.
4. Cooperate with the Distributor to push sell though to dealers.
5. Cooperate with trade marketing to work BTL at dealer store.
6. Travel to the market to check coverage and get competitor information.
7. Make turnover 2022 sale plan and deliver turnover for sales team.
II. MT Channel:
1. Manage MT channel: work with buyer of Dien May Xanh, Cao Phong, Nguyen Kim.
2. Make Promotion, Price Program, Contract, Trading term.
3. Cooperate with Marketing team to work POP, PG, Fabrication to MT Stores.
4. Check and push display plan with Buyers.
5. Cooperate with Marketing team to join the big promotion and ATL plan of DMX, Cao Phong, Nguyen Kim.
III. Kitchen Specialist Channel:
1. Build customer network over 100 kitchen shops from Danang to Ca Mau.
2. Build trade term, price, promotion, display program.
3. Manage sales team activities daily.
4. Travel to the market to check coverage and get competitor information.
5. Make close relationship with high-class kitchen company to launch the European kitchen products.
6. Check and evaluate the potential shop to invest the display.
· Connect with the other team in company to support for PO to customer quickly.
· Connect customer with company to solve the problem about warranty, delivery, debt collection…
Deputy Sales Manager – Room Air Conditioner
johnson controls - hitachi air conditioning vietnam
2021.01-2022.03(a year)
I. Managing Wholesale Channel:
1. Develop new Wholesaler, Key Dealer in GT market.
2. Sale plan for 2021 & 2022.
3. Launching new products in channel.
4. Building Price, Promotion, Forecast PSI.
5. Trade Marketing.
II. Managing Supermarket Channel:
1. Manage MT channel: work with buyer of Nguyễn Kim, Phong Vũ, Aeon.
2. Making Promotion, Price Program, Contract, Trading term.
3. Support Marketing tools, Trade Marketing Activities.
Assistant National Sales Director
SUNHOUSE GROUP
2018.08-2020.12(2 years)
Managing All sales channel: MT, GT, Ecommerce, TV Shopping, Project.
Responsible to collect and analysis the sales plan, action plan of all RSM, follow plan whole year, weekly updated:
1. Turnover.
2. Profit.
3. PSI.
4. Sales Plan.
5. Reports.
6. Trade Marketing.
7. Control Price and launching Price Strategy for each channel.
8. Coordinate with the other departments.
Go to the market to check sales activities monthly.
Report to SUNHOUSE’ BOD weekly, monthly, quarterly, 6 months about national sale situation.
South Channel Sales Manager – Kitchen Store chain, Nguyen Kim.
Electrolux VN Company (Home Appliances)
2017.03-2018.06(a year)
Responsible product lines:
· Refrigeration: refrigerators, wine cabinets, air conditioners, washing machines, clothes dryers, water heaters.
· Kitchen: Build-in induction, build-in electric stove, gas stove, microwave, hood, build-in oven, dish washer.
· Small home appliances: vacuum cleaner, rice cooker, blender, air purifier, coffee maker.
Kitchen Store chain:
· Planning the Kitchen channel business for South Vietnam.
· Developing a strategy to open 50 big Kitchen dealers in the South.
· Plan to cover the goods and build display shelves, shop-signs, logos at all major dealers.
· Building the strategic for key products to do business in the south of Vietnam market.
· Make forecasts of customers' demand and market demand.
· Coordinate with Marketing department to promote the advertising: Digital Marketing, PR marketing, made leaflet, banner, catalog, display shelves ... to bring brand awareness to customers.
· Coordinate with the customer care department to create a plan to train professional technical staff for the Kitchen channel, create the installation process and after-sale process for customers.
· Coordinate with Logistic department to create a reasonable and convenient delivery process for customers.
· Making PSI monthly.
· Ensure that Kitchen team take care of sales and distribution of Electrolux products in the assigned area.
Nguyen Kim account:
· Manage the order, forecast, contract, trading term, promotion, rebate, payment control, visit store to check display, receive & solve information from PG.
Sales Supervisor
PLUS Vietnam Industrial Co., LTD
2007.01-2013.01(6 years)
Key responsibilities:
· Responsibility with turnover in the sale territory.
· Expanding sale to new customer, to new sale areas.
· Create Sales plan for distributor.
· Expanding sales new product or target product: Researching new product information, launching to the market, following new product program.
· Managing sales territory, protecting sales area.
· Making meetings to update market information, competitor information, solving problems with distributors.
· Make Seminar: Training sales staff for distributors.
2014 to March 2017
Position: Regional Sales Manager (report to Japanese Sales Director)
Key responsibilities:
· Manage distributors in south of VN from Quy Nhon to Ca Mau.
· Build promotion program, turnover bonus program.
· Launch sale plan to staffs.
· Recruitment: Interviewing sales staffs.
· Coaching sales staffs: Coaching staffs, managing staffs.
· Making turnover plan by customer, quantity: Yearly, Quarterly, Monthly.
· Making P/L plan for year.
· Planning new products, edit the current products with Marketing.
· Making plan to against the competitors.
· Building price strategy: Making suitable price plan for the market, area, time, and distributor.
· Making plan and solve stock of distributors, dealers.
· Manage daily working of sales divisions, work effect of sales team by daily, weekly, monthly reports.
· Coordinate with other departments to implement sales program suitable with Company Target.
Educational experience
Lac Hong University
IT
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