• Event Planning and AI Ecosystem Expansion: Planned and executed 10+ B2B marketing events, including both online and offline initiatives, engaging over 100 partners and driving ISV partnerships and business growth. Key events included the 2025 Hong Kong-Macau AI Partner Summit, attended by renowned partners such as HKT, Intel, NVIDIA, and HKBN. • Social Media Management: Managed LinkedIn and other social media channels, developing data-driven content strategies. Leveraging EDM marketing, content optimization, and community engagement, achieved a 66.7% increase in social media engagement and a 22.7% growth in followers. Optimized content calendar based on platform characteristics to enhance brand influence in the AI industry and improve marketing ROI. • PR Strategy & CRM Optimization: Developed PR self-assessment reports and integration strategies to enhance communication effectiveness. Strengthened CRM initiatives to streamline customer interactions, boosting engagement by acquiring 600+ new partner and customer contacts through targeted online campaigns and offline events, driving long-term relationships and business growth.

• Integrated Marketing Planning & Execution:Developed and executed 20+ online and offline integrated marketing campaigns, including brand promotion events such as "Summer Health Week", enhancing brand positioning and market influence. Designed creative marketing strategies encompassing social media management, KOL collaborations, cross-industry partnerships, and in-store promotions, driving a 34.6% increase in foot traffic across 10+ stores and significantly boosting brand awareness. • Media Operations & Content Marketing:: Managed content for Instagram, Facebook, and the brand's official website, formulating social media strategies to enhance user engagement and brand presence. Assisted in creating brand visuals, short videos, and marketing materials, working closely with the design team to enhance visual marketing effectiveness and optimize user experience. • Data Analysis and Platform Optimization:Consolidated data from Uber Eats, Foodpanda, and other delivery platforms, utilizing Google Analytics and other data analysis tools to monitor user behavior and optimize the conversion path. Implemented SEO/SEM strategies to enhance online traffic, resulting in a 16.3% increase in order conversion rate and a 22.6% boost in overall sales revenue.

• B2B Mareting Breakthrough: Developed customized content marketing strategies for clients in the construction industry, successfully reaching 200+ business decision-makers. Secured key projects such as the Toronto Chinese Restaurant Association, contributing 30% to quarterly revenue. • Compiled competitive marketing case reports to provide data support for localized promotional strategies.