Responsible for developing and implementing strategic plans to drive business growth in the solar energy market in Mexico. Accountable for identifying and pursuing new business opportunities in renewable energy to expand market reach. Responsible for setting and achieving sales targets, driving revenue growth and market share. Building and maintaining strong relationships with key customers, partners, and stakeholders to ensure long-term business success. Overseeing daily operations, ensuring efficiency in logistics, supply chain, and customer service. Managing the P&L, ensuring profitability, cost control, and financial sustainability. Developing and managing budgets to optimize financial performance and resource allocation. Leading and mentoring a high-performing team, ensuring alignment with company objectives and values. Ensuring compliance with local regulations and managing risks to safeguard the business. Collaborating with global headquarters to align local strategies with international goals. Leading local marketing and branding initiatives to increase brand awareness and customer engagement. Ensuring excellent customer service and support, resolving issues to maintain high levels of satisfaction.

Identification of special and complex request for the industry. Importation, marketing, installation, and maintenance of industrial equipment.

(2 años 5 meses) Responsible for the direction of key strategic accounts and distributors sales channels to increase the penetration in key industry segments for cleaning machinery. In charge of increasing the top and bottom line of P&L and ROA for the business unit. Accountable for deploying long and medium strategic plans and to create short term action plans through specific KPI to evaluate the performance of strategic initiatives. Main Achievements: Team restructure from 5 sales reps in Mexico City to 5 regional BDMs and 6 regional KAMs. Business unit growth from 35% of mix to 48% Mx mix in annual result. 25% of volume sales in 2 yrs. 20 New dealers nationwide +4% in OI improvement 3M

11 años 1 mes (2 años 4 meses) Responsible for the management of the graphic & transportation security distribution channel focused on creating and deploying the strategy to increase, maintain and recover market share. In charge of managing pricing, %GM, forecast availability, inventory turns, profitability, image, training & education, credit status, new segments, and customers for 3M’s distributors. Main Achievements: +12% of volume sales in 2 yrs. trough NPI and cross & up sales improvement Team restructure from 7 BDM to 5 KAMs and 2 converter business developers. Introduction of class 2 new product valued +1M USD of new sales Strong leadership and joint business plan with distributors to increase brand value through project management and market analysis.