Marina
Head of Client Projects (B2B & B2C, Marketplaces in FMCG)
Female33 y/oAfter-sales customer service/Network/Online Customer Service/Customer Service Manager/Supervisor/Customer Service Specialist/Project Specialist/Assistant/IT Project ManagementLive in VietnamNationality Russia
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Summary
Results-driven Account Management & Business Development professional with 7+ years of experience in B2B relationship management, strategic partnerships, and revenue growth. Proven ability to enhance customer lifetime value (LTV), optimize sales strategies, and drive retention. Adept at managing FMCG, IT, SaaS, and e-commerce clients, with a strong track record in marketplace operations, CRM, and digital sales.
Work experience
Head of Client Projects (B2B & B2C, Marketplaces in FMCG)
22|11 Cosmetics
2023.01-2024.11(2 years)
Developed and executed customer engagement strategies, increasing repeat orders
and contract renewals.
Managed partnerships with retailers and marketplaces (Ozon, Wildberries), improving
product positioning.
Analyzed sales data & customer insights to implement revenue growth strategies.
Led cross-functional teams to enhance client experience and market reach.
Key Achievements:
✔ +64% revenue growth, with 141% increase in specific sales channels.
✔ Launched a B2B ordering platform, boosting conversion rates by 27%.
✔ Secured a $16K strategic partnership with AB InBev Efes, generating PR exposure (RBC,Marie Claire).
✔ Improved customer retention & reduced churn by optimizing client support processes.
Business Development Manager (B2B)
CloudPayments
2021.02-2022.08(2 years)
Managed enterprise clients (Aviasales, Rendez-Vous, ChefMarket), ensuring seamless
integration of payment processing solutions.
Drove upsell & cross-sell strategies, enhancing customer retention and revenue
expansion.
Collaborated with banks & internal departments to streamline financial operations.
Key Achievements:
✔ Managed a client portfolio with $9.7M monthly turnover.
✔ Acquired key accounts, including Russian Red Cross & Tochka Bank, strengthening
market position.
✔ Ranked Top 5 Sales Managers & 3x Best Manager of the Month.
Head of Client Projects (B2B, Event & Digital)
Digital Mining Industry 4.0
2018.12-2021.03(2 years)
Built long-term partnerships & sponsorships, ensuring funding for major industry
events.
Led negotiations with tech suppliers & corporate sponsors to expand industry
outreach.
Designed custom business proposals & presentations, increasing stakeholder
engagement.
Key Achievements:
✔ Expanded corporate partnerships, increasing event funding & participation.
✔ Co-authored “Systemic History: Country, Corporation, People” for AFK Sistema (MTS,Segezha Group).
✔ Enhanced sponsorship agreements, improving partner engagement & collaboration.
Account Manager (B2B, SaaS)
Kontur (SaaS & IT Solutions)
2017.12-2018.10(10 months)
Managed enterprise SaaS subscriptions, optimizing customer onboarding & retention.
Implemented CRM-driven analytics to reduce churn & boost contract renewals.
Collected & analyzed client feedback, driving product & service enhancements.
Key Achievements:
✔ Achieved 100% contract renewal rate.
✔ Reduced churn with personalized customer success strategies.
✔ Increased customer loyalty & engagement via data-driven decision-making.
Business Development Manager (B2B)
Kontur (SaaS & IT Solutions)
2017.03-2018.01(10 months)
Conducted cold sales of software solutions for customs and tax interactions.
Negotiated with C-level executives to secure new contracts.
Managed post-sale support, including technical assistance, cross-selling, and
upselling.
Key Achievements:
✔ Consistently overachieved sales targets (115-282%).
✔ Awarded "The Best Start" and "Product Choice Award" within the company.
✔ Developed a new sales strategy, exceeding monthly targets by 198% and quarterly by
100%. Led internal training sessions for colleagues.
Educational experience
Yekaterinburg Academy of Contemporary Art
Cultural Management & Business Strategies
2010.08-2011.08(a year)
Incomplete Higher Education
Languages
Russian
Native
English
Skilled
Skills
Project & Operations Management
Data-Driven Decision Making & Business Analytics
E-commerce & Marketplace Strategy (Ozon, Wildberries)
Negotiations with C-Level Executives
Upselling, Cross-selling & Revenue Growth
CRM Management (Salesforce, Bitrix24, amoCRM)
Partnership Development & B2B Sales
Strategic Account Management & Client Retention
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